Goodlum was started by Trent Beverly in 2019 but his journey in fashion started in early 2000's. He and his childhood friend Terrence "Skillz" Manning began customizing sneakers, jeans, and shirts in high school.
Eventually, they landed a part-time job customizing sneakers at the local mall. Skillz sadly passed away in May of 2012, and Trent with a few childhood friends honorably created a clothing brand in his memory called "Hurachi Ink." The name being based on Skillz’ business name as a rising tattoo artist.
RIP Terrence “Skillz Hurachi” Manning
About the brand
After a life-changing trip to Egypt, Trent realized that there was a need for more clothing brands that focused on community and unity. After coming up with the brand name and idea while on his adventure in Egypt in 2019, he founded Goodlum in spring of 2020 with the mission of uplifting others and bringing people together.
Goodlum is an innovative step forward from Trent's previous works; it focuses on contemporary street style while still maintaining an air of fun and essential designs.